All glasses look pretty much alike to consumers. Most glasses are worn for about 1,000 days or about 2.7 years. If your glasses are $300.00, you can estimate the daily cost by moving the decimal point 3 jumps to the left – that means the cost will be about 30 cents per day. If that seems like a lot, you might reduce that 30¢ by a few cents by getting lenses without the performance enhancing anti-reflective treatment. (But you won’t see quite as well or look as good). You can trim a few more cents off by using a bargain basement lens material. (But your lenses will be thicker, heavier, and less comfortable). Using a lens design that does not perform as well for prolonged visual tasks can further reduce the cost. (But you will be more tired and less efficient for those tasks). Most people want four things from their eyewear: To See Well, To Look Good, To Be Comfortable, and To Receive Fair Value.
When we are asked about the cost of glasses, we know your real concern is value. Our doctors recommend the frame and lens technology that will give you the best combination of seeing well, looking good, and being comfortable, and our technicians will work with you to achieve that outcome at the best value possible. When filling your prescription we try to find the value that suits you the best, so if you have questions please feel free to ask them.
Finished and properly fitted glasses are the end result of years of research, technology, and experience. We can decrease the cost of filling your eyewear prescription easily, but for each step of that cost reduction there will be some reduction in value. The results from prescription eyewear, unlike the results from prescription medicine, are very dependent on how the prescription is filled. By filling your eyewear prescription properly in the beginning, the continuing services and the long-term satisfaction that you enjoy are greatly enhanced.
Your morning cup of coffee probably costs more than your glasses. Which do you think contributes more to your health, well-being, and appearance?